The most obvious purpose of advertising is to inform the consumer of available products or second (31)___is to sell the second purpose might be more important to the manufacturers than the (32) ___ manufacturers go beyond only telling consumers about their also try to persuade customers to buy the(33) ___by creating a desire(34) ___use of advertisement，consumers think that they want something that they do not r buying somethin9，the purchaser cannot always explain why it was(35) ___.
Even(36) ___—the purchaser probably does not know why he or she bought something，the manufacturers (37) ___facturers have analyzed the business of(38) ___and know all the different motives that influence a consumer’s purchase--some rational and(39) ___hermore，they take advantage of this(40) ___.
Why(41) ___so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ___ the time the customer is(43) ___to pay for a purchase，he or she has already made rational，thought—out decisions(44) ___what he or she needs and wants to (45) ___feels that he or she has done a good job of choosing the shopper is especially vulnerable at this (46) ___of candy，chewing gum，and magazines are very persuade the purchaser to buy something for emotional，not(47) ___ example，the customer neither needs nor plans to buy while the customer is standing，waiting to pay money，he or she may suddenly decide to buy(48) ___ is exactly(49) ___the store and the manufacturer hope that the customer will(50) ___ customer follows his or her plan.
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