Good morning, ladies and gentlemen, first, let me introduce myself. My name is Aileen. I work as a new Public Relations manager for the Westwood Brewery. I’m going to be discuss the brewery’s corporate image -----in particular whether it needs to be changed. My presentation will last about 15 minutes. I will be using PowerPoint for my talk. If you have any questions, I’ll be pleased to answer them at the end of my talk.
As you can see, I am going to examine three points: first, the history, second, the product, and third, the markets.
Let’s begin with the company’s history. Westwood Brewery, based in London, is a traditional company. It was founded in 1778. And it’s still a family firm. We continue to run as a family firm and this is important for the corporate image. As you know the present owner is Ben Westwood. There was a takeover bid. That wraps up that point.
Now, I’d like to discuss the second point, the company’s product. We use traditional production methods to produce an imperial stout. It’s described as dark, immense, rich with a depth of burnt fruitiness, this beer is an ideal nightcap. Imperial stout is 50% stronger than any of the other beers in the export premium range. We also have horses. Like this. Do you remember that them delivering the beer to the local pubs at the last century? Yes. We
use it to deliver the stout.
Ok. Let’s begin with the last point, the markets. We have make a larger which is European, a European type beer and sales have increased a lot over the last year. But, the production has actually dropped a little over the last few years, although profits have actually held up.
So, we need to change the corporate image. In the eyes of the public, a clearly defined company image is the identity of the company. It reflects the quality of their product or service. So, a good company image enhances public recognition and increased popularity will translate into great trading volume and profits.
We need to consider these items when changing our company image. Marketing communications, pricing strategy, sales strategy, customer service, publicity and promotions.
So, if we consider that and do it very well, I believe our corporate image will be most perfect.
I’d like to stop here, I hope you have found this useful. And if you have any questions, I’d be happy to answer them now. Thank you!
Ladies and gentlemen:
First please allow me to express the warmest welcome to everyone and thank you for listening. I wish we will have a happy discussion about all the subjects we will mention today. Driven by the economic needs of buyers and suppliers, business negotiation is a process to coordinate economic and trade relations through pursuing a profit combination. Thus, it’s also a kind of arts and how could negotiators implement the strategy becomes a key point in the talks. Great ready must be carefully examined in advance, and then twice as much can be accomplished with half the effort. For
example, negotiators should define and assemble the issues, bargaining mix, interests. It should be noted that prioritize these assignments in order of their importance.
Determine which issues are most important and which are less important? If the other party put forward dissent that out of your targets and openings, you should clearly know the limits and alternatives. Of course, you are not expected to be nervous in the negotiation process instead calmly analysis the other party include their needs,
resources, and then propose the reasons against it. A successful commerce negotiation always could demonstrate the negotiation skills and knowledge by comprehensively using intellectual power and experience.
In a word, mastering modern bargaining theory and relevant knowledge is
the foundation of negotiation and it is necessary to summarize the experience of others and ourselves to improve the negotiation skills. Thank you!
学识谷
